Zoho Marketing Automation
All-in-one marketing automation across email, SMS, WhatsApp, and social
Overview
Zoho Marketing Automation is a marketing automation software for B2B and B2C teams running multi-channel campaigns across email, SMS, WhatsApp, social media, and webpages. The platform combines lead generation forms, landing pages, pop-ups, drag-and-drop journey builder, advanced lead scoring, segmentation, attribution, and a marketing planner. Built-in analytics, GDPR consent management, and a 14-day free trial make it accessible to growing teams, with pricing tiered by contact volume and add-ons available for dedicated IPs and SMS credits.
Key Features
5 capabilities across the Marketing Automation workflow.
Visual Journey Builder
Drag-and-drop workflow canvas designs multi-step nurtures without coding.
Lead Scoring
Score prospects on engagement and demographics to prioritize sales handoff.
Multi-Channel Campaigns
Coordinate email, SMS, WhatsApp, social, and web messaging from one console.
Forms and Landing Pages
Build signup forms, landing pages, and pop-ups to capture and segment leads.
Attribution and Analytics
Tie revenue to campaigns with built-in attribution and channel-level analytics.
Pricing Plans
All prices in INR. Contact vendor for enterprise & annual discounts.
Standard
flat · billed monthly
- Email and journeys
- Lead scoring
- Forms and pages