WebEngage
by WebEngage
Full-stack customer engagement and retention platform for consumer brands
Overview
WebEngage is a marketing automation software for consumer-facing brands that need multi-channel customer engagement, retention, and behavioral analytics in one full-stack platform. The Mumbai-headquartered company offers a Journey Designer for automated workflows, RFM segmentation, unified customer profiles, and multichannel reach across email, SMS, web push, in-app messages, and WhatsApp. Best-channel and send-time optimization plus cohort funnels and product analytics help marketers retain users. WebEngage is widely used by ecommerce, fintech, edtech, and OTT companies across India, Middle East, and Africa.
Key Features
5 capabilities across the Marketing Automation workflow.
Journey Designer
Drag-and-drop workflow builder triggers complex multi-step campaigns based on user behavior automatically.
Multi-channel reach
Engage users across email, SMS, web push, in-app messages, and WhatsApp from one platform.
RFM segmentation
Identify most-valuable users and at-risk segments using Recency, Frequency, and Monetary analysis.
Send-time optimization
Machine learning predicts each user's preferred channel and best engagement time automatically.
Behavioral analytics
Cohort funnels, paths, uninstalls, and real-time event analytics decode customer product usage patterns.
Pricing Plans
All prices in INR. Contact vendor for enterprise & annual discounts.
Custom
flat · custom billing
- Volume-based pricing
- All channels
- Dedicated CSM