Pardot
by Salesforce
Salesforce-native B2B marketing automation with Einstein AI lead scoring
Overview
Pardot, now branded Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform that connects native to Salesforce CRM. It supports email marketing, lead nurturing, lead scoring, dynamic content, landing pages, and ROI reporting, with Einstein AI-driven predictive scoring and send-time optimization on higher tiers. Pricing spans Growth at USD 1,250/month, Plus at USD 2,500, Advanced at USD 4,000, and Premium at USD 15,000, all billed annually.
Key Features
6 capabilities across the Marketing Automation workflow.
Lead Nurturing Journeys
Drip and behaviour-triggered email sequences guide prospects through tailored buying paths.
Lead Scoring & Grading
Score engagement and grade fit, with Einstein predictive scoring on Advanced and Premium tiers.
Salesforce CRM Sync
Bi-directional sync with Salesforce CRM unifies marketing and sales activity on every record.
Landing Pages & Forms
Build branded landing pages and forms with dynamic content personalisation per visitor segment.
Campaign Influence Reports
Multi-touch attribution shows which campaigns and assets influenced pipeline and revenue.
Account-Based Marketing
Account identification and targeting tools align outbound to high-value target accounts.
Pricing Plans
All prices in USD. Contact vendor for enterprise & annual discounts.
Growth
flat · billed monthly
- Up to 10K contacts
- Email marketing
- Lead nurturing
- Basic reporting
Plus
flat · billed monthly
- Multi-touch attribution
- Advanced dynamic content
- External activities
- Scoring categories
Advanced
flat · billed monthly
- Einstein predictive scoring
- Send-time optimization
- Account identification
Premium
flat · billed monthly
- Enterprise features
- Larger contact tier
- Premium support