CallRail Software
by CallRail
Call tracking and conversation intelligence for marketing attribution
Overview
CallRail is a call tracking and lead engagement software for marketers and agencies that need to attribute phone calls and form fills to specific campaigns. It assigns dynamic tracking numbers across Google Ads, SEO, print and offline channels, records calls, transcribes them and pushes events to Google Analytics, HubSpot and Salesforce. It is widely adopted by law firms, home services, healthcare and franchise brands.
Key Features
5 capabilities across the Call Center workflow.
Dynamic number insertion
Swap tracking numbers per visitor source so each call is mapped to the right campaign.
Conversation intelligence
Auto-transcribe calls and surface keywords, sentiment and qualified leads with AI.
Form tracking
Capture form submissions alongside calls for unified lead attribution reporting.
Marketing integrations
Sync call events to Google Ads, Analytics, HubSpot, Salesforce and major ad platforms.
Call recording
Record inbound calls with metadata stored in a searchable dashboard for QA.
Pricing Plans
All prices in USD. Contact vendor for enterprise & annual discounts.
Call Tracking
flat · billed monthly
- 5 local numbers
- Unlimited users
- Call recording