ActiveCampaign
Email marketing and customer experience automation for growing businesses
Overview
ActiveCampaign is an email marketing and marketing automation software for SMBs and mid-market companies needing customer experience automation across email, SMS, and chat. It combines email campaigns, automation workflows, CRM, sales pipelines, lead scoring, and split testing. With 900+ integrations, predictive sending, and AI-powered content, ActiveCampaign helps marketers nurture leads, segment audiences dynamically, and connect marketing with sales teams to drive revenue.
Key Features
5 capabilities across the Email Marketing workflow.
Marketing Automation
Visual workflow builder for multi-step email, SMS, and behavior-triggered campaigns.
Email Campaigns
Drag-and-drop designer with personalization, A/B testing, and predictive send time.
Sales CRM
Built-in CRM with deal pipelines, task automation, and lead scoring for sales teams.
Dynamic Segmentation
Tag and segment contacts using behavior, lifecycle stage, and custom attributes.
900+ Integrations
Connects with Shopify, Salesforce, WordPress, Zapier, and major martech tools.
Pricing Plans
All prices in USD. Contact vendor for enterprise & annual discounts.
Lite
flat · billed monthly
- Email marketing
- Automation
- 1 user